Welcome to HDQ.
Straight from headquarters, approved, on the record, and to the point.
Welcome to HDQ.
Straight from headquarters, approved, on the record, and to the point.
More About Aluminum Lady's Universe
The Aluminum Lady
The Aluminum Lady is a satirical airline executive character created and performed by Gailen David, a 24-year airline insider. He created her during the 2011 American Airlines bankruptcy to say what airline leadership was really telling its workers. Her videos have been viewed millions of times.
Aluminum Lady HDQ
Aluminum Lady HDQ is her official headquarters. Everything here is part of her world: the memos, the announcements, the carefully managed morale.
As The Carousel Turns
As The Carousel Turns is her airline soap opera, where leadership always finds a way to blame the crews.
Airlines for Airlines
Airlines for Airlines is her lobbying organization, the respectable face of something deeper: the airline CEOs answer to her, and so does government oversight.
Music Dispatches
Music Dispatches are her songs, corporate messaging set to music. She writes them as anthems for the workforce. They come out as confessions, though she has never noticed.
She never breaks character. She doesn't have to. The absurdity is real.
New Series · Premiere ProgrammingSatire · Leadership Approved
As The Carousel Turns
A primetime soap in which Aluminum Lady runs the airline world — every hub a throne, every delay a betrayal.
EPISODE 1Episode 1: A Useless Bag Tag
Earnings disappoint. Leadership identifies the cause: the crews. Episode #1 of As The Carousel Turns, the airline soap opera from a 24-year insider.
Watch Episode 1 →
ALUMINUM LADYManagement Media Consolidation
There has been some concern about media consolidation, and leadership has heard those concerns. We would like to offer a bit of clarity. When a smaller number of…

The New Headquarters Portal
Hello Team. Leadership is pleased to announce the official opening of the HDQ Portal.…

Summer Appreciation Initiative
Dear Flight Crews, As we continue refining the premium experience, leadership would like to…

Management Listening Tour
Dear Employees, Because we remain deeply committed to bringing you the most factual, transparent,…
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Join the Distribution ListLeadership issues periodic communications. Non-enrollment is noted for the file.
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COMPANY PULSEA Quick Update About Your Privacy (And Ours)
Hi everyone. We know a lot of you have noticed the little pop-up when you log in each morning. The one about updated terms of employment. We wanted to explain it in plain language, because we think transparency matters. Every…
READ THE PULSE →
COMPANY PULSEThe Scarlett CEO Letter
A private letter meant for the CEO's eyes only has been circulated online and, briefly, in place of boarding passes. Aluminum Lady addresses the breach, announces a full investigation, and attaches the letter in full, in the interest of transparency. Reading it is discouraged. It is also attached.
COMPANY PULSEA Memo From Headquarters: Introducing CARRY
Leadership reviewed every option for fixing the operation and selected the affordable one: measuring you. Introducing CARRY, the framework that tracks how gracefully you carry it.
COMPANY PULSEThe July 4th Meltdown Your Flight Crew Saw Coming
America's 250th birthday came with military flyovers, a shuttered Washington National Airport, and airspace restrictions across the entire Northeast — during one of the busiest travel weeks of the year. Flights collapsed. Passengers sat on tarmacs. And thanks to a rule quietly withdrawn last November, airlines owed almost nobody anything. Flight attendants and their unions warned for years that this system was degrading. They weren't crying wolf. The wolf showed up on schedule — wearing a lanyard, holding a rebooking waiver.

The Regional Feeder Trap: How Mainline Carriers Engineered a Two-Tier Wage System
Mainline carriers pay regional airlines one fixed fee per flight and let those airlines pay flight attendants and everything else out of what is left, a structure carriers proved they could override fast when it was pilots asking, and haven't when it's flight attendants.
CURRENT AFFAIRSThe Scorecard Turns: Airline Workers Are Grading Management Now
Airline management has gone all in on scoring systems that rate every possible aspect of an employee's performance; often scapegoating them for issues that are directly influenced by management decisions. Now employees are turning the tables and letting the public know what happens behind the PR curtain.
CURRENT AFFAIRSThe Company That Answers When You Get Hurt at Work
Many passengers don't realize that when a flight attendant declined their request for assistance to lift their rollaboard into the overhead bin, it's wasn't to be snippy. Too many crew members have suffered career crushing injuries from lifting heavy customer bags and management has a billion-dollar company on payroll to make getting medical care difficult.
CURRENT AFFAIRSHow Airlines Rewrote the Rules
What do airlines do when they don't like a consumer-first system? They buy a new system. Airline industry lobbying efforts have effectively rolled back flyer protections and wiped out pending fines. Here is the paper trail of how they did it.
FEATURED HISTORYWho Really Killed Eastern Airlines
Eastern's workers gave concessions for years. They took stock instead of raises, posed for the family commercials, and cut labor costs to industry standards. Then Frank Lorenzo bought the airline and started selling it around them, piece by piece, to himself. When they finally struck, the press releases blamed them for the wreckage. A federal examiner, a grand jury, and the Department of Transportation eventually said otherwise. This is the record of who actually killed Eastern Airlines, and who wrote the story.
ACCESS THE RECORD →
HISTORICAL RECORDThe Intriguing Acquisition of Reno Air by American Airlines
HISTORICAL RECORD
HISTORICAL RECORDThe Art of the Pillage: Carl Icahn, TWA, and the Corporate Raiders Who Broke America’s Great Companies
Community Voices
Pulled live from blog post comments across the site. Public expression is encouraged. Public sentiment is monitored.
Music Highlights
Official audio disturbances on rotation.
Party In My Portal
Sometimes, a Musical Memo is more appropriate! Big news from headquarters! Aluminum Lady is proud to announce the launch of the Aluminum Lady HDQ Portal…
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